Annual Room Revenue Analysis
Identical to the Annual Room Revenue report, except this is part of the SSR packet and includes a row for each month depicting variance to the last forecast. This allows the sell strategy team members to easily see the changes to the forecast as they happen, whether they are in group, transient or contract…rooms or rate.

Day by Day
Daily transient, group and contract rooms sold and average rate for any date range, with a variance to the last submitted forecast, last year and budget. This report is excellent for identifying precisely when, where and why a hotel exceeded or fell short of their room revenue forecast, budget or last year. The report is specific to the date, market segment, rooms and/or rate.

Day Star Weekly
The Summary, Plus Summary and Response tabs of your weekly DaySTAR, along with a graph to chart each day of the week as well as each day of the weeks 4 week rolling average. This populates the vital sections of your weekly DaySTAR into your weekly sell strategy packet.

Monthly Forecast Summary
A month to date forecast update through all dates in the month that have actualized, along with variance to last submitted forecast, last year and budget. Also, a month end projection adding forecasted dates to actualized dates, with the same variance information for month end. This allows you to easily compare the difference between your month to date variances and your month end projection variances. Often, this can assist you in creating an even more accurate room revenue forecast. At the very least, this report provides the sell strategy team and GM that much needed mid month forecast update.

SSR
Sell Strategy Report provides a comments section, restrictions by rate category/tier/level, hurdle points for IHG, on the books data for transient, group and contract, pickup in these segments since the last strategy meeting, group rooms still available or not yet picked up, rooms available to sell, group minimum rates, variance to most up to date forecast…..and all this on a day by day basis. This report is used to establish the most efficient and revenue maximizing yield strategy for your guest room inventory. It can also be helpful in creating an even more accurate room revenue forecast.

Star Trend
The Trend tab of your monthly STAR report, along with a graph to chart each month. This populates the vital sections of your monthly STAR report into your weekly sell strategy packet.

Transient Pace Analysis
Tracks transient rooms sold, demand turndowns and price turndowns…allowing you to review a future date and determine how it is pacing for that day of week this far out from arrival. Also provided are daily constrained and unconstrained demand patterns. This report provides transient rooms sold pace as well as demand & price turndown pace. Thus providing invaluable information to the yield strategy of your guest rooms as well as creating an even more accurate room revenue forecast.

Transient Trend
Provides day of week averages in rooms and rate by market segment along with variance information to rolling trends both this year and last year, along with premium mix information for any date range. This report is used to analyze in detailed segmentation the transient and contract rooms sold pattern of any given date range. The weekly strategy meeting process includes an analysis of the most recent DaySTAR, which is made from this report, and often submitted as part of a hotels weekly 515 report. It can also be used to analyze the day of week segmented transient trends of any date range against any other date range (ie. Last year vs. this year, pre-renovation vs. post-renovation, pre-new supply vs. post-new supply, etc.)

Weekly Meeting Minutes
Structured sell strategy meeting minutes that include a critique of your last DaySTAR and STAR, weekly rooms sold pickup by major market segment, high demand dates and existing strategy, soft periods and existing strategy, future outlook that details any and all forecast adjustments or trend changes, and one last section for housekeeping notes. This report combines all your sell strategy meeting text into one standardized document that can be used to provide and acquire updates on forecasts, group pace and weekly sell strategies for any hotel of any brand. This allows multi-brand portfolio upper management to keep up with the ongoing forecast and strategy for each hotel in a standardized and easy to read format.