Revenue managers
want to minimize time spent on manual data entry and producing
reports to leave much more time for strategy development, discussion and implementation.
What Revenue Managers Say:
"I spend so much time validating data, and felt horrible when strategy meetings
derailed because of errors on reports. With the RFT, reports are always right and I spend
significantly more time on strategy."
"TIRMS support is great, like having a really smart VP of RM who treats me like I do his review, not
vice-versa."
"I am far more efficient having Intercrew's structure to follow. Previously, I handled one
hotel, now I revenue manage three hotels."
"Finally, I have tools whose quality matches the importance of the job I do every day! I have
so much more confidence in my answers than I used to."
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General Managers
want option when confronting RM issues, including staffing, forecast accuracy,
budgets, sell strategies, inventory distribution, corporate reporting, and branding.
GMs want to be in control and win.
What General Managers Say:
"We moved up to #2 in our comp set, showing steady gains in RevPAR and premium mix
without raising room rates."
"I covered a maternity leave with TIRMS interim revenue managers and kept the position
open for our person when she returned. All without missing a beat while she was out."
"As an independent hotel GM, I now have a system and level of expertise that competes with the
mega-operators."
"TIRMS forecasts and reports are even better than expected for improving weekly strategy
meetings. Now, meetings follow a consistent format and end on time."
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Owners and Asset Managers
want assurances that the basics are being done right. They must
understand competitive demand and its potential today and over periods of months and years
to maximize asset value and win.
What Owners and Asset Managers Say:
"TIRMS roll-up reports are invaluable, giving us ad hoc comprehensive comparisons
between brands and regions across our multi-branded portfolio."
"Now everyone understands demand beyond the booking window, premium mix, pace, restrictions
and pricing, and how it all works together with each distribution channel that exists today."
"We optimize RM staffing with efficiencies gained from RFT. We employ fewer, but sharper
revenue managers."
"Assessing hotel positioning, business mix, STAR performance and brand options are much less
subjective since we started using Intercrew's software. no more excuses!!"
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