Noble and its predecessors have acquired and developed over $1.5 billion in assets and in 2006, the company made an aggregate of $500 million in lodging investments. Noble's current discretionary private equity fund represents $310 million of equity commitments and expects to invest over $1 billion in assets during the next three years.

Noble's development division leads the planning, programming, construction management and realization of complex lodging development, re-development and conversion strategies. Currently, Noble is actively developing more than $1 billion of urban, resort and mixed-use hospitality projects throughout North America.

Noble's management division is an award-winning operator of independent destination resorts and branded upscale hotels affiliated with Marriott, Starwood, Hilton, Hyatt and IHG. Currently, Noble operates more than 7,000 hotel and resort guest rooms, convention and conference centers with over 800,000 sq. ft. of meeting space, as well as championship golf, day and resort spa's, upscale restaurants, and branded retail coffee stores.

Noble  needed to strengthen their revenue management processes, improve forecast accuracy and weekday premium mix as well as subsequent average rate and RevPAR. When it needed a comprehensive solution, Noble Investment Group chose the Intercrew Systems Revenue Forecasting Tool and Sell Strategy Module to maximize its current operations including more than 5,000 first-class hospitality resort and upscale hotel guest rooms plus 7,000 Alliance Hospitality Management operated hotel rooms.

Using the Intercrew Systems' Revenue Forecasting Tool, Sell Strategy Module and experienced hotel revenue management professional services, the company immediately identified several unprofitable corporate and airline crew accounts. These negotiated accounts had a combined rate and service pattern which displaced revenue from a higher rated market. With clear visibility offered by the Revenue Forecasting Tool, the company removed these accounts from their books, previously deemed irreplaceable due to sheer volume. This alone dramatically improved RevPAR.

Next, Noble Investment Group identified market segment budget strategies that were impossible to achieve in light of their current market conditions. Our professional services, the Revenue Forecasting Tool and its comprehensive reports made this information apparent. They used this new insight to restructure their sell strategy and sales team deployment into a more achievable room revenue strategy by market segment. To do so, some budgets were sustained at existing levels using restructured strategies and detailed outlines, while other budgets were increased based on additional demand potential in their specific market segment.